Our Story
About The Label
The ESØTËRIC Ones is an international independent record label founded in Seoul, South Korea in 2023 by Ebstar (Ebenezer Tarubinga). We exist to give bold, genre-defying artists a home — and a platform to release music entirely on their own terms.
Our Mission
We believe music shouldn't be confined by borders, genres, or gatekeepers. Our roster spans 6 countries — from South Africa to Sweden, Zimbabwe to South Korea, India to China — united by a commitment to quality, authenticity, and emotional resonance. Piano house, Amapiano, hip-hop, electronic — if it moves people, it belongs here.
24+
Artists
5M+
Total Streams
6
Countries
30+
Releases
Timeline
Founded in Seoul by Ebstar. First wave of artists signed across 3 countries. Debut releases including Life Is Beautiful and With Love, Ebstar :) launch the catalog.
Roster expands to 15+ artists spanning 6 countries. Landmark releases ECHOES OF LOVE I and Maknaebe drop. The label surpasses 2M streams and establishes itself in the Amapiano and piano house space.
24+ artists on the roster. 5M+ total streams. New signings from Southern Africa and Asia. The label continues to grow across Amapiano, hip-hop, and electronic music.
Our Sound
The Founder
Ebstar (Ebenezer Tarubinga) is a Zimbabwean-born, Seoul-based DJ and music producer with 5M+ streams, an MSc in AI from Korea University, and 50+ brand collaborations under his belt. He founded The ESØTËRIC Ones in 2023 with a clear vision: build a home for artists who don't fit neatly into boxes — and give them the platform to prove that's exactly where the best music comes from.
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We're always looking for artists, collaborators, and partners who share our vision.